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About INVICTA Watches:
Invicta Watch Group was founded in 1837 by Raphael Picard. The Swiss watch originated in La Chaux-de-fonds, Switzerland. The Picard family owned and operated the Invicta company until the watch company was purchased by a United States-based investment firm in 1991. The corporate headquarters for Invicta were relocated to Hollywood, Florida, where the company also operates it's service call center and watch repair facilities. Eyal Lalo, a third-generation watchmaker from a Swiss family, is the CEO of the company.
The new management took over manufacturing and continued to market watches under the Invicta banner. Apart from the Invicta brand, the Invicta Watch Group is also responsible for the S. Coifman, Potger-Pietri, Activa, Brizo, Cacciato & Joss, Pastorelli and Technica lines.
Upon moving primary operations from Switzerland, Invicta has continued to design watches, but have outsourced manufacturing to third parties in Switzerland and the Far East. Recently Invicta also began assembling watches from facilities at the company's Florida headquarters. Any timepieces manufactured in the United States are part of the Invicta "Made in the USA" collection. Swiss-made watches are labeled as such, while the Far East watches are labeled with the country of origin of their movement, as Invicta utilizes ETA (Swiss), Sellita (Swiss) and Citizen/Miyota (Japanese) movements in their product lines. Invicta is developing it's own proprietary movements upon the purchase of Technica Swiss Ebauche Microtenique.
Arguably, Invicta's most lauded releases were the Pro Diver and Lupah watch lines. The watches in the Invicta Pro Diver series, modeled after the Rolex Submariner and Omega Seamaster, have become widely considered as some of the finest automatic divers for its price point. The Invicta Lupah is available in 196,560 variations and is one of the Invicta's most unique designs.
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